It's perfectly normal to hate needles. As a former EMT, I know this all to well. 

With the launch of BioMarin's self-treatment, we had to help overcome the injection objection for Palynziq to become a success. Similarly, anaphylaxis—a severe allergic reaction—was a realistic concern.

Nobody gets over this kind of fear instantly—so we set the right expectations from the start. We crafted a series of soft-spoken, motivational animations that looked to empower Palynziq users. 

When you know what to expect, we can all find a little more acceptance the unknown. Now don't forget to go get your Flu shot.